Privacy Policy

Last updated: March 1, 2026

Fifth Nine ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or engage our services.

Information We Collect

Information You Provide

We collect personal information that you voluntarily provide when you:

  • Fill out a contact form or request a consultation
  • Subscribe to our newsletter or blog
  • Engage us for consulting services
  • Communicate with us via email or other channels

This may include your name, email address, phone number, company name, and job title.

Information Collected Automatically

When you visit our website, we automatically collect certain information through cookies and similar technologies, including:

  • IP address and approximate geographic location
  • Browser type, version, and language
  • Operating system and device type
  • Pages visited, time spent on each page, and navigation paths
  • Referring website, search terms, or campaign source

Sensitive Personal Information

We do not intentionally collect sensitive personal information (such as racial or ethnic origin, political opinions, religious beliefs, health data, or biometric data). If you believe you have inadvertently provided sensitive information to us, please contact us immediately so we can delete it.

Legal Basis for Processing

We process your personal information under the following legal bases:

  • Consent: When you voluntarily submit information through forms or subscribe to communications. You may withdraw consent at any time.
  • Legitimate interest: To improve our services, analyze website usage, and ensure security.
  • Contractual necessity: To fulfill obligations under a consulting engagement or service agreement.
  • Legal obligation: To comply with applicable laws and regulations.

How We Use Your Information

We use the information we collect to:

  • Respond to your inquiries and provide requested services
  • Send you relevant communications, including newsletters and service updates
  • Improve our website, services, and user experience
  • Analyze website usage and trends
  • Protect against fraud and unauthorized access
  • Comply with legal obligations

Cookies and Tracking Technologies

We use the following categories of cookies:

  • Strictly necessary cookies: Required for the website to function (e.g., session management). These cannot be disabled. Duration: session-based.
  • Analytics cookies: Help us understand how visitors interact with our website (e.g., pages visited, traffic sources). Duration: up to 12 months.
  • Functional cookies: Remember your preferences such as language or region. Duration: up to 12 months.

We do not use advertising or marketing tracking cookies. You can manage cookie preferences through your browser settings or by using the cookie controls on our website. Disabling optional cookies will not affect core website functionality.

Do Not Sell or Share My Personal Information

We do not sell your personal information. We do not share your personal information for cross-context behavioral advertising or targeted advertising purposes. This applies to all visitors, including residents of California, Colorado, Connecticut, Virginia, and all other US states with consumer privacy laws.

Do Not Track and Global Privacy Control

We honor Global Privacy Control (GPC) signals. When we detect a GPC signal from your browser, we treat it as a valid opt-out request for the sale or sharing of your personal information, as required by applicable law. We also respect Do Not Track (DNT) browser signals.

AI and Automated Decision-Making

Fifth Nine offers AI and automation consulting services to clients. With respect to your personal data on this website:

  • We do not use AI or automated systems to make decisions that produce legal or similarly significant effects about you.
  • We may use AI-assisted tools for website analytics or content generation, but no automated profiling is performed on visitors.

If we introduce automated decision-making that affects you in the future, we will update this policy and provide you with the right to opt out or request human review.

Third-Party Services

We use the following categories of third-party services that may process your data:

  • Website hosting: Our hosting provider processes server logs containing IP addresses and request data.
  • Analytics: We use analytics services to understand website traffic and usage patterns.
  • Email delivery: When you subscribe to communications, your email address is processed by our email service provider.

These providers are contractually obligated to process data only as directed by us and to maintain appropriate security measures. We do not sell your personal information to any third party.

International Data Transfers

Fifth Nine operates globally and your information may be transferred to and processed in countries other than your country of residence. When we transfer personal data internationally, we ensure appropriate safeguards are in place, including standard contractual clauses or equivalent mechanisms approved by relevant data protection authorities.

Data Security

We implement technical and organizational measures to protect your personal information, including:

  • Encrypted data transmission (TLS/SSL)
  • Secure hosting infrastructure with access controls
  • Regular review of data collection and storage practices

No method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Data Retention

We retain your personal information according to the following schedule:

  • Contact form submissions: 24 months from the date of submission, unless a consulting engagement begins.
  • Newsletter subscribers: Until you unsubscribe, plus 30 days for processing.
  • Client engagement data: For the duration of the engagement plus 36 months, or as required by law.
  • Website analytics data: 12 months in aggregated, anonymized form.
  • Server logs: 90 days.

After the applicable retention period, data is securely deleted or anonymized.

Your Rights

Depending on your jurisdiction (including under GDPR, CCPA/CPRA, and state privacy laws in Virginia, Colorado, Connecticut, Indiana, Kentucky, Rhode Island, and others), you may have the right to:

  • Access: Request a copy of the personal information we hold about you.
  • Correction: Request that we correct inaccurate or incomplete information.
  • Deletion: Request that we delete your personal information.
  • Portability: Receive your data in a structured, commonly used, machine-readable format.
  • Opt out: Opt out of the sale or sharing of personal information (we do not sell or share, but you may still exercise this right).
  • Restrict processing: Request that we limit how we use your data.
  • Withdraw consent: Withdraw previously given consent at any time.
  • Non-discrimination: Exercise your privacy rights without receiving discriminatory treatment.

To exercise any of these rights, email us at privacy@fifthnine.com. We will respond within 30 days (or sooner if required by applicable law). We may need to verify your identity before processing your request.

If you are not satisfied with our response, you have the right to lodge a complaint with your local data protection authority.

Children's Privacy

Our website and services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If we become aware that we have collected data from a child under 16, we will promptly delete it.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on this page with a revised "Last updated" date. We encourage you to review this policy periodically.

Contact Us

If you have questions, concerns, or requests related to this Privacy Policy or your personal data, please contact us at:

Fifth Nine
Privacy inquiries: privacy@fifthnine.com
General inquiries: hello@fifthnine.com
Website: fifthnine.com